Wimbledon Tennis Lettings specialises in providing players with accomodation while they’re competing in the well-known annual lawn tennis championship held in South London.

Recently the company hired Wildwood Creative to rebrand their website and produce some information leaflets to promote their services.

The agency used the above photograph throughout the campaign, a striking image of a woman mid-serve, Wiimote in hand. It seems that Wii Sports’ cultural cachet is such that it’s able to be used in marketing targeted specifically at professional tennis players.

The shot echoes Nintendo’s own advertising campaigns, focusing not on what’s happening in the game but rather looking out of the screen onto the player, humanising the experience in a way videogame adverts always struggle to do.

Also note that, while Nintendo’s advertisments feature good-looking but essentially everyman families enjoying a not-too-strenuous play session, this model is in the middle of a jump that only a badass athlete could execute. I think this helps reinforce the message that Wimbledon Tennis Lettings’ services are only for the elite, a visual distinction that informs the prospective client that they’re different and special.