It couldn’t be better timing really.

With the internet currently fuming one way or the other (actually, just one way really) over Alejandro Quan-Madrid’s idiotic, stupid, ineloquent, muck-stirring, trolling accusations that the black Moja enemies in Sony’s new and wonderful PSP game, , represent ““, a new PSP advert appears on the internet.

The photograph was taken in Rotterdam and doubters crying photoshop fake need only drop by Sony’s official NL site here to be silenced.

The advertisement is for the new white edition plastic Sony PSP handheld console. This is a complimentary iteration of the product – not a rival to the original black cased PSP as the advert suggests. As you can see, the PSPs have been anthropomorphised and the struggle of colour inherently becomes one of race. Viewed generously, it’s a simply, not-particularly clever, ambiguously distasteful but suitably aspirational looking advertising hook. Viewed historically, it’s probably inappropriate.

Now internet minds join the dots and build a conspiratorial racism case of hot-air and ill-considered hyperbole against Sony that will never amount to anything really but will secure the column inches and bandwidth in its making that the company’s precision marketing teams were aiming for.

But still, they’ve gone too far in my opinion. Those calling for a balancing Black-beating-White PSP advert are missing the point terribly. Besides the fact racial oppression (or, at very least the indication of it) is still wrong even if it’s balanced (duh), we have this thing called history.

It’s inappropriate on Sony’s part even if it will be spectacularly successful in what it set out to achieve and for that they should be frowned upon, even if it’s execution is just far enough out of the reach of the ASA, or whatever the NL equivalent is, for reprimand.

The conspiracy theorist in me wonders if Alejandro Quan-Madrid recently cashed a cheque for his LocoRoco trolling but no advertising agency could ever be that co-ordinated, right?