-
Decepticon Casting Reel #2: Walter the Washing Machine
Here’s the second in the trilogy of Transformers 2 CG shorts that I had a hand/ word in creating. Catch the first one here.
-
Decepticon Casting Reel #1: Chad
While I was away on holiday last week the first of three short animations I wrote the script for went live. Created to promote the forthcoming Paramount Pictures film Transformers 2, it features Chad the Videogame Controller auditioning for the role of a Decepticon. Animated by the super-talented Jim Howells from Littleloud (who was also ...
-
Breaking News: E3 Dragons Paid Better Than Booth Babes.
The best thing about E3′s epic failure as videogaming’s premier industry event in 2008 is that, in an effort to inject some much-needed spectacle, excitement and cleavage back into the proceedings, the organiser of the event, the Entertainment Software Association, has lifted the ban on booth babes and booth, er, dudes. As well as reminding ...
-
In the Pursuit of Perfection
The anecdote about dropping an egg onto an in-sole is a highlight, as is the stark, efficient warning: “It’s the beginning of the end when you start to appreciate your own achievements.” However, it’s the execution of the motion graphics that makes the video so effective. Economical yet impactful, it makes me wonder why we ...
-
Wiimbledon
Wimbledon Tennis Lettings specialises in providing players with accomodation while they’re competing in the well-known annual lawn tennis championship held in South London. Recently the company hired Wildwood Creative to rebrand their website and produce some information leaflets to promote their services. The agency used the above photograph throughout the campaign, a striking image of ...
-
Best Thing I Saw Today #41: Kill the Gun
Created for UK hip-hop station Choice FM by the Agency BBDO, it’s a simple idea executed with elegance. The result is one of the most affecting television advertisements I’ve seen in recent times. The upload appears elsewhere on YouTube where American tempers flare in the comments about the political overtones for such an ad. In ...
-
Best Thing I Saw Today #33: Warioland Shake It On Youtube
This sort of viral stunt usually impresses literally nobody except the marketing exec who “came up with” the idea. But this one from Nintendo/ Gamestop is so well-executed that it’s the kind of thing you actually want to share and celebrate rather firebomb Hoxton and Shoreditch (or whatever the NY new media district equivalent is) ...
-
The Colours Red and Blue
This video tries to demonstrate how competent the Crytech engine is at recreating reality. But, teapots or no teapots, in their misguided boast I find only vindication. (Although, in the comments over at Rock, Paper, Shotgun (where I first saw the video posted) it made me smile when one commentator answered the question, “Wait, so ...
-
Legs: When CGI Works
Ever since Chewing Pixels began we’ve bemoaned the use of CGI in film-making. Sure, it might be cheaper to fake magic with Maya but there’s something about actually filming something extraordinary that infuses the results with a timeless, untouchable ring of truth; a resonance of wonder that that so many Peter Jackson and Harry Potter ...
-
From page to pixel
While on holiday I picked up a copy of The Earthsea Quartet, a collected volume of the four books in Ursula Le Guin’s classic fantasy saga. In part this was because a couple of weeks ago Studio Ghibli’s animated adaptation of the series (entitled Tales from Earthsea) was released into British cinemas but also I’ve ...
-
Best Thing I Saw Today #12: Live Ant Advertising
The task was to communicate that anything made with Sugar Free tastes the same as when made using sugar. To dramatise this, we decided to use the most credible ambassadors for sweetness – ants. We experimented with syrup made of Sugar Free and sweet lime, and found that even the ants couldn’t tell the difference. ...
-
Ten brilliant things #2: Part One
I’ve less time these days (which is not an excuse so much as a cry for help) so you’ll have to get this in two doses. Sorry. These are the ten best things that have been a part of my life this autumn. They should probably be a part of your life too if they ...